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Underage
Drinking, seeding the public health crisis related to alcohol
consumption.
State Costs of Underage Drinking
Find your
Your State
More National Resources for Info and
Facts
Alcohol TV ADS &
Kids
"A
child who reaches age 21 without smoking, abusing alcohol or using
drugs is virtually certain
never to do so."- Joseph A.
Califano, Jr.,
CASA very instrumental in
supporting real policy that is effective.
High Risk for Alcohol Problems.
Family History &
Community
Alcohol Class Actions Filed
Ranking of Ads by Company-see
Alcohol Related Marketing in Red and millions spent to reach us.
There are more deaths and disabilities each year in the U.S. from
substance abuse than from any other cause.
Brandeis University, 1993.
Economic Report-Problem Drinkers, Underage
consumption---Good customers for the Alcohol Industry
About 18 million
Americans have alcohol problems; about 5 to 6 million Americans have
drug problems
Brandeis University, 2001
President Bush
"Today there
are 3.9 million drug users in America who need -but who do not
receive-help. And we've got to do something about that. We've
got to help." President George
Bush speaking at the White House 2/12/02
"Three
million children between the age of 14 and 17 drink regularly and face
future problems with alcohol."
President Bush Proclaims November as NationalRecovery Month-read
the WhiteHouse Release.
Do you?...........
FACTS
 For every $113 states spend on the consequences of substance abuse just for our children, they only spend one dollar on prevention and
treatment for them. CASA
In
2001, almost 17 million Americans aged 12 or older abused or were
dependent on either alcohol or illicit drugs-The
NHSDA Report- Substance Abuse or Dependence
One
in three children live in a home
with an alcoholic or addicted family member.
"A
child who reaches age 21 without smoking, abusing alcohol or using
drugs is virtually certain never to do so."
- Joseph A. Califano, Jr.,
CASA very
instrumental in supporting real policy that is effective.
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Numbers and facts
showing the impact and reach of youth-targeted alcohol promotions:
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-
 Magazine
ads for alcoholic beverages reached more readers who were
12-20 years of age than adult readers in 2001.
1
- According to a 1998 advertising agency study, youths six
to 17 years of age identified Budweiser's cartoon frog ads as
their favorite, more popular than any ads for Pepsi, Barbie,
Snickers, or Nike. 2
- American young people heard more radio advertising for
beer and distilled spirits than did people of legal drinking
ages in 2001 and 2002.
3
- Alcohol is a leading cause of death among youth.
4
- Kids only see one public service announcement, usually the
alcohol industry's own responsibility ads, for every 60
alcohol commercials they watch.
5
- More than two-thirds of teens and 72 percent of adults say
that alcopops appeal more to underage people than to adults of
legal drinking age. 6
- Nearly half of all teens in this country have tried one of
these sweet tasting, colorfully packaged alcoholic beverages.
7
- Ten magazines with underage audiences of 25 percent or
more accounted for nearly one-third of all alcohol advertising
expenditures. 8
- In direct violation of the alcohol industry's own
self-regulatory guidelines, Miller and Anheuser-Busch spent
$621,991 on television advertisements for Miller Genuine
Draft, Miller Lite, Budweiser and Bud Light on shows where the
youth audience exceeded 50 percent.
9
- In direct violation of the alcohol industry's own
self-regulatory guidelines, 960 alcohol industry radio ads
were placed on programming where the underage audience was
greater than 50 percent.
10
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More
on Binge Drinking and Unplanned Pregnancies |
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- Center on Alcohol Marketing and Youth, Overexposed: youth
a target of alcohol advertising in magazines. September 2002.
Craig, F., Garfield, C., Chung, P., and Rathouz, P. Alcohol
advertising in magazines and adolescent readership. JAMA;
289:2424-2429, 2003.
- Center on Alcohol Marketing and Youth, Television:
Alcohol's Vast Adland, December 2002.
- Center on Alcohol Marketing and Youth, Radio daze: alcohol
ads tune in underage youth. April 2003.
- Ninth Special Report to the U.S. Congress on Alcohol and
Health from the Secretary of Health and Human Services.
Rockville, MD: USDHHS, Public Health Service, Alcohol, Drug
Abuse and Mental Health Administration, National Institute on
Alcohol Abuse and Alcoholism, Jun 1997. Kann, L., Warren, C.,
et al., Youth Risk Behavior Surveillance - United States,
1995. MORB MORTAL WKLY REP CDC SURVEILLANCE SUMMARIES,
45(4):1-84, Sept. 27, 1996.
- Alcohol Ads: Let's add a voice of moderation to the mix,
SAN DIEGO UNION-TRIBUNE, Sept. 15, 2003.
- New Trends in Advertising and Marketing of Alcoholic
Beverages: Hearing Before the Assembly Standing Committee on
Alcoholism and Drug Abuse, p. 91 (N.Y. Oct. 22, 2002)
(statement of Stacia Murphy, Natl. Council on Alcoholism and
Drug Dependence Inc.).
- New Trends in Advertising and Marketing of Alcoholic
Beverages: Hearing Before the Assembly Standing Committee on
Alcoholism and Drug Abuse p. 4 (N.Y. Oct. 22, 2002) (statement
of Assemblyman Sam Hoyt, Chair, Committee on Alcoholism and
Drug Abuse, New York Assembly).
- CAMY, Id., p. 1.
- CAMY, Id., p. 12.
- CAMY, Id., p. 5.
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New Data
from the
2003 National Survey on Drug Use
and Health
22 million Americans in 2002
were classified with substance dependence or abuse (9.4 % of
the total population aged 12 or older).
Of these
- 3.2 million were classified
with dependence on or abuse of both alcohol and illicit drugs,
3.9 million were
dependent on or abused illicit drugs but not alcohol,
14.9 million were
dependent on or abused alcohol but not illicit drugs.
Source:
2002 National Survey on Drug Use and Health (NSDUH) 2003
Facts on Underage Youth and Alcohol Ads |
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