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Make a Phone Call
A phone call is a great way to quickly make your opinion
known to your state legislator. When you call, state your name,
where you live (it is always important for your state legislator
to know that you are a constituent), what you are asking for,
and confirm the legislator ’s position on the issue.
Make a Personal Visit
One of the best ways to get your point across is to make an
appointment to meet with your State Senator and/or
Legislator in the district (hometown) office and meet face
to face.
Here are few tips for a successful meeting:
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Make the connections
Let the scheduler know if you are a member of a local group
that is concerned about the issue, have given money to the
legislator’s election campaign, or have other relationships
in the community.
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Get prepared
Prepare for your visit by thinking about what you
want the legislator to know and, more specifically, what you
want to see happen. Do you have an idea for a bill that you
would like the legislator to author or co-author? Are you
working to get a bill passed or a current policy to be
changed? Is your legislator a member of a key committee in
which the bill will be heard? We can help.
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Working with staff
If the legislator is not available to meet with you within
your timeframe, schedule the meeting with one of the
legislative staff who deals with the kind of issues you want
to address. These field representatives are important
contacts and will not only bring your message to the
legislator, but will generally be the people you will work
with most.
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Join forces
Enlist the support of a variety of community members who
share your goals, like a teacher, business owner, parent,
police officer, or clergy member. It is also helpful to make
your visit as a small group representing authentic voices
and diverse perspectives on the issue. This should include
both experts and people directly affected by the issue.
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Use local and personal examples
Your state legislator is interested in what is happening in
your community, so use local examples of the problem
whenever possible. Talk about an individual retailer that
displays advertising targeting underage drinkers, an
instance of binge drinking among teens in your area that
made the local news, or share a relevant personal story.
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Bring visuals
Bring materials that will help you make your case. Visuals,
such as copies of alcohol industry ads aimed at youth,
photos of billboards in the community, or flyers about an
alcohol industry sponsored college event will speak volumes.
Send a Letter
Whether or not you are able to visit in person, sending a
letter is also very effective.
Here is a sample letter featuring key policy issues that
Your letter can be faxed (probably the quickest and best
way), mailed or emailed. As a general rule, e-mail is a less
effective way to communicate directly with your legislator. It
may, however, be an excellent means of communicating with
his/her staff. It’s a good idea to check with staff in both the
field office(s) and the Capitol office to learn the best way to
send letters and other information that you want to reach your
Senator or Assemblymember. (link to fax/email
information/contact information)
Sample Letter to Your Representative
If possible, limit the length of your letter to one page. Be
sure to make the reason for your letter very clear at the
beginning. Letters to legislators often follow a similar format:
[Date]
Honorable [name of legislator]
California State [Senate or Assembly]
State Capitol, Room [# here]
Sacramento, CA 94815
Re: [AB or SB] [bill number] – [SUPPORT or OPPOSE]
Dear [Senator / Assemblymember] [Name here]:
This letter is in reference to [Assembly Bill / Senate Bill]
[bill number], which is scheduled to be heard in [your
committee/ the Assembly / the Senate] soon [or on a particular
date, if you know].
This bill would have the following effect on the community:
(this paragraph should expand on issues related to bill).
Thank you for talking the time to review my concerns on this
piece of legislation. After this bill comes up for a vote, I
would appreciate being informed as to how you voted and why. I
am available to answer questions or provide testimony on this
important issue.
Sincerely,
(Your Name)
(Address)
(Phone Number)
Get Creative
If you’re willing to invest a little bit of creativity and
planning, try these techniques:
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Participate in a community event
Elected officials often attend local fairs, charity
run/walk races, and other events. Use these opportunities
to introduce yourself to your state legislator and briefly
talk about your concerns
Sample Op-ed
SPEAK OUT IN YOUR COMMUNITY
You can create change within your community by being a
watchful and informed citizen and speaking out ¾ to area
merchants, community groups, friends, neighbors, and
co-workers. Some ideas include:
• Ask a local merchant to remove a promotional display
(link to text and sample letter)
• Circulate a petition to collect names of local residents
who support a proposed policy change. (link to text and sample
petition)
• Talk to other community members and gain their support.
(link to text and list of types of community organizations)
• Attend meetings of your local planning commission, city
council and board of supervisors and speak out on alcohol
policy and related issues.
Ask a Local Merchant to Remove an
Irresponsible Promotional Display
Visit local merchants in your neighborhood (or use this
sample letter (link ) and ask them to refrain from
displaying alcohol advertising that is targeted to kids:
Sample Merchant Letter
[Store Manager Name]
[Store Name]
[Store Address]
Dear [Manager Name]
I was in your store on [date] purchasing [item], when I
noticed a display for [name of alcohol product] that I found
particularly disturbing. The display, while marketing an
alcohol product, was unmistakably targeting an underage
audience. [Explain what aspects of the display might appeal to
youth, such as the location, or the use of a sports theme,
animated characters, or celebrities].
I am sure you are aware of recent news reports on the
epidemic of underage drinking. I hope that you share my
concern and commitment to ensuring that we in [name of town]
are doing all that we can to preserve and protect the health
and well being of our kids.
Please show your support for our community and the safety
of our kids by removing the promotional materials for
[products name] from your store.
Thank you for your consideration of this issue. I will
contact you in the next few days to follow up.
Sincerely,
[Your Name]
[Address]
[Phone Number]
Talk to Other Community Members
Another important way to get the word out is to talk about
the issue whenever the opportunity presents itself. For
example, ask for time at your local Chamber of Commerce, PTA,
Kiwanis, or homeowner's association meeting. Remember that the
best way to communicate is to use facts, local information,
and visuals to make your case.
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