Mother Sues Coors Over Son's Death In Driving Accident

RENO, Nev. (AP)--The mother of a 19-year-old killed in a traffic accident is suing Coors Brewing Co., a subsidiary of Adolph Coors Co. (RKY), claiming that it promotes underage drinking.

Jodie Pisco, of Reno, contends Coors has failed in its duty to protect the country's youth from drinking. Her son, Ryan, was killed in 2002 after he drank Coors at a party and drove his girlfriend's car into a light pole at 90 miles per hour, the lawsuit says.

The lawsuit, filed Wednesday in Washoe County District Court, seeks unspecified damages. It accused Coors of "glorifying a culture of youth, sex and glamour while hiding the dangers of alcohol abuse and addiction."

Laura Sankey, a spokeswoman for Coors, Golden, Colo., said that although she could not comment on pending litigation, the company "doesn't want underage consumers - period."

"Tragedies like this further reinforce why the fight against underage drinking and drunk driving must continue," Sankey told the Reno Gazette-Journal.